Most marketing fails in decision-making, not ad accounts.
A full-funnel audit and 90-day execution sprint for brands that demand cash-in-bank profit over agency vanity dashboards. I find the spend leaks across your media, messaging, and conversion paths—then stay for the quarter to implement, track, and prove the lift.
Direct experience driving campaigns and teams across high-growth operators:
Your platforms say you're winning. Your bank account disagrees.
Every ad network is built to take 100% credit for sales that were already happening. Scaling isn't about bidding hacks; it's about eliminating friction across the entire customer journey.
Brandmaxxing & False ROAS
Agencies love bidding heavily on your own brand keywords and warm retargeting because it shows a 10x ROAS on paper while delivering zero incremental revenue to the bottom line.
Intent Mismatch
Ads earn clicks, but landing pages earn cash. If your ad promises a specific offer or style and drops the buyer on your generic homepage, you are simply donating money to the ad platforms.
Chasing Daily Tailspins
Making knee-jerk changes to ad sets based on yesterday's sales figures throws machine-learning campaigns into chaos. We introduce grounded 3-day moving averages.
Proven across the highest levels of performance media.
In 2024 and 2025, teams I led and trained were repeatedly recognized by Google for Breakout Excellence across Australia & New Zealand.
We don't deploy guesswork or platform theory. You receive the exact account architectures, audience exclusions, and testing frameworks honed while managing 7- and 8-figure growth brands.
How We Actually Fix the Engine
The Hierarchy of Truth
We stop treating platform reporting as gospel. Decisions are made strictly by working down the priority ladder:
- Bank Account Cash Flow
- Net Store Revenue & Orders
- Blended MER & 3-Day Moving Averages
- Platform Indicators (Creative signals, not financial gospel)
Message Testing Over Formats
Most marketers burn weeks tweaking fonts, aspect ratios, and button colors. Formats multiply, but messages convert. We systematically test core human buying motivations:
- Fear vs. Opportunity
- Speed vs. Quality
- Cost vs. Convenience
- Proof vs. Promise
A 90-Day Sprint Built for Execution
I don't hand you a slide deck and vanish. We audit, implement, and track together over a full quarter.
The Forensic Growth Audit
A ground-up inspection of paid ad structures, tracking integrity, brand term exclusions, and mobile landing page friction. We locate immediate waste spend and map out your execution backlog.
Implementation & Optimization
Working directly alongside your internal team or media buyers. We deploy clean Advantage+ and Demand Gen frameworks, stand up dedicated landing experiences, and run weekly message iterations.
Quarterly Review & Scale Check
Evaluating true blended CAC and net profit margins against the bank account. We lock in what worked, cull what stalled, and establish the next quarter's roadmap or handover.
I’ve seen marketing from every seat in the room.
I cut my teeth running a commercial landscaping business straight out of school—managing machinery, crew operations, and razor-thin margins. That real-world accountability carried straight into performance media.
From managing web systems inside 500-person enterprises to running performance teams at high-growth agencies, I’ve overseen millions in spend for some of Australia's fastest-scaling consumer brands.
"Marketing doesn't save broken businesses—it exposes them faster. When your operations, messaging, and data align, scaling stops being a gamble."
Apply for a Growth Diagnostic
Fill out your details below to assess fit for a 90-day growth sprint.
Frequently Asked Questions
How is this different from hiring another agency?
Agencies assign you account managers who charge a percentage of spend and manage in platform silos. I work directly as an omnichannel operator. I audit your unit economics, creative, Ad Account, Website and measure with a cross channel reporting.
What types of businesses do you work with?
Established direct-to-consumer e-commerce and digital businesses generating at least With spend across multiple channels, I cannot fix broken products, poor customer support, or operational bottlenecks. But I will call them out.
Do you execute the changes, or just advise?
Both. Phase 1 provides the exact audit and execution blueprint. In Phase 2, I work with your in-house specialists or contractors to implement tracking, restructure campaigns, and test creative messaging.
How do you Charge?
I charge a fixed price, provided in a quote after the initial audit of your business.