"I didn't start my career in a office, staring at vanity dashboards. I started in boots on construction sites—learning what it actually takes to manage cash flow, crews, and real business accountability."
Celebrated By Google
From Hoodies, Grants & Awards. Googles Given me alot
Doing it For the love of the game
Im Sick of agencies dancing through amature results dragging googd businesses with it
An uninfluenced Team Members
Ill Tell you the reality
From Heavy Machinery to High-Performance Ad Accounts
Right after high school, under the guidance of my father and his network, I launched my first busines, a commercial landscaping operation. My weeks were packed organizing materials, operating machinery, and managing crews on subdivision job sites. I learned early on that business growth didn't come from fancy promises; it came from doing the work, word-of-mouth, and running a lean operation.
When a back injury put me on WorkCover, I landed a temp role at a Sunshine Coast marketing agency called Digital Nomads. I went from pouring concrete in the heat to learning digital marketing in the air conditioning. Hands-on across dev work, SEO, Meta & Google ad setup, and client meetings, I helped scale that agency from just the owner and myself to 6 full-time staff and over a dozen remote contractors.
The Corporate, Agency & Enterprise Battlegrounds
In-House Scale (STEPS): As a web dev and marketing specialist for a over 500-person national non-profit charity, I learned how big organizations operate—their massive strengths in government contracting, and their weaknesses in slow legacy infrastructure.
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High-Performance Agency (Growth Huntr): Headhunted to run performance ads for top brands (Webber, Boody, PE Nation, Peppermayo, and advising the board of Playboy on online marketing).
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Google Recognition & Innovation: Selected by Google for a $120,000 grant to build custom reporting dashboards to track true business profit. Managed teams that received Google’s Breakout Excellence Award for Australia & New Zealand—teams and mentes that continue to win industry awards year after year.
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E-Commerce Velocity (TWO SAVAGE): As Performance Marketing Manager for an Australian sunglasses brand doing massive volume out of Perth, I saw what true high-velocity e-commerce looks like from the inside.
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Why I Still Build Fences (And Why It Matters to Your Business)
After traveling to Sydney, working directly alongside Meta, Google, and TikTok reps, and managing ad budgets scaled from $5k a month to $5k an hour, I realized a fundamental truth:
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Marketing doesn’t fail inside ad accounts—it fails in business decision-making.
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Today, alongside marketing consulting and training, I still jump back into landscaping and build fences a few days a week. Why? Because building things with my hands keeps me grounded. It reminds me that marketing isn't an abstract game of click-through rates—it’s about whether a business is actually healthier and more profitable when the dust settles.
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Whether you’re accountable to a boss, a board, or your own bank account, my goal is simple: cut through the agency noise and give you the exact omnichannel frameworks that drive real profit.